Thursday, 27 October 2011

{Inspiration} @DKNY PR GIRL

If you're a Tweeter you're sure to have heard of one of its most prolific, tell-it-how-it-is and, until recently, enigmatic personalities: DKNY PR girl.  After two years of brand-building tweets, and with an army of 350,000+ followers, @dkny this week revealed her true identity.  

While the fashion and Twitter world seems to be all a-flutter at this revelation, it has been one of DKNY PR Girl's (or should I say Aliza's) most recent tumblr posts that has got my attention.  In it Aliza's talks of her pathway to today: of a Neurobiology and Physiology student that eventually made her name as SVP of Global Communications for Donna Karan. 

I devour stories of people finding their passion, be it a single-minded desire from childhood, an epiphany or a slow awakening, I want to hear how people discovered their 'thing'.  Often, though, it seems on reading these that it leads to a life-changing, 'throw in your cards' scenario that I find it difficult to relate to.  It's not that I'm lacking gumption, far from it - it's just that the rational, good girl in me suggests that life isn't always as rosy as that.  I'm a girl with responsibilities so this maverick behaviour is a little far-flung for me.

What I loved and admired about Aliza's story is the realism, the sheer hard work and determination, and the gutsiness she clealry has in (very bravely) deciding that the medical world wasn't for her ... and believing something in the fashion and magazine world was.  Without a clear direction, but with a boat-load of intuitive sense and a keen-ness, she (along with a side serving of luck) found her footing in the publishing and fashion world.  It's funny how Lady Luck intervenes at the right point though isn't it?!

I know DKNY PR Girl is heralded as a role model for wannabe PR girls but I'm not one of them (been there, done that) - for me, she's the poster girl for gutsiness, going after what you want and then working some elbow grease in making a success of it. 

In the spirit of Aliza, grab a large coffee, sit back and enjoy her story here.

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